Këlch

Concept

Premium Beer

Handiwork

Product branding design

As a designer, I had the opportunity to create the brand identity along with the labels for each of their craft beers. A challenge that came to me from the region of Zarate, Argentina, and I managed to design a premium brand focused on representing the classic style of Argentine beer labels.

Their logo is made with a rigid typography developed based on the attributes of the beers they make. The yellow, red and beige colors combined with black provide the perfect aesthetic touch to represent a first-class beer.

The design of the labels was built to represent seriousness and stability, these are very important attributes that the beer has in its aroma and flavour. To not extend myself further, cheers! By the way...

without a doubt my favorite is the Këlch Red Ale.