Këlch

Këlch is a craft beer brand from Zárate, Argentina, built around three varieties, Golden, Red Ale, and Stout. The brief was clear: design a premium identity that could compete with established labels while feeling distinctly Argentine.

As design lead on this freelance project, I developed the full brand identity and label system from scratch, logo, typography, color palette, and the three product labels.

The visual language was built on contrast and restraint: rigid, authoritative typography reflecting the character of each beer, a palette of yellow, red, and beige against black that reads as premium without being pretentious. Each label shares the same design system but uses color as the differentiator, letting the variety speak through tone while keeping the brand cohesive across the range.

The result is a label system that communicates quality, consistency, and craft at the point of sale.