Lamb Brand

Bon appétit!
Lamb Brand wanted to launch a new dessert line and needed a visual world to match, one that could work on shelf, on screen, and on the street.

I was responsible for the full creative concept and packaging design: a system of 10 boxes built around a minimal, colorful visual language with strong shelf presence. Each pack carries a product-specific copy line designed to add a layer of conceptual humor and personality. "Sometimes you just need cake", "First the muffin, then everything else", "Start with a pancake, finish with a waffle", "It's always the right time to eat a crêpe". The idea was simple: packaging that doesn't just inform, but actually talks to you. Color, typography, and copy working together to stop the eye and build a connection at the point of sale.

Beyond packaging, I contributed to the brand positioning strategy, including influencer activations, street activations, and social media content to build awareness around the new line.

From there, I developed the campaign concept "Cake Brings Joy!" and art directed the full photo and video shoot, producing assets for social media, OOH, and a TV commercial.

The line was presented at Gulfood in Dubai to strong reception, and is now beginning export to Saudi Arabia.