Lamb Brand

Bon appétit!
Without a doubt, the best way to describe a delicious moment with the new products from Lamb Brand.

This project was born from the brand’s decision to launch a new product line designed to accompany one of the most anticipated moments of the day: dessert. A unique moment, full of flavor, enjoyment, and happiness. To achieve this, Lamb Brand developed 10 special recipes, created to reinforce the idea that these shared moments become even more special with their new cakes, muffins, crepes, pancakes, and waffles.

The first stage of the project focused on the design of the packaging system. A minimal, colorful, and contemporary visual approach was developed, featuring clear and highly legible typography carefully selected to highlight the product on supermarket shelves. The imagery was designed to capture the consumer’s attention at the point of sale, alongside a renewal of the brand’s visual identity. The layout and content structure were conceived to be clean and concise, allowing for quick reading and direct, engaging, and easy-to-consume communication. In short, the brand’s image was translated into a modern and up-to-date visual language.

The next phase of the process was the photo and video shoot, developed under the concept “Cake Brings Joy!”. The idea created to convey that enjoying a cake or a muffin is always a fun and pleasurable experience. The photoshoot featured five actors, selected for their personality and energy, adding the attitude and emotion needed to visually represent Lamb Brand’s new product line. The main focus of the shoot was to express happiness, enjoyment, and emotional connection through every bite.

With the final assets completed, the campaign was launched across social media and public spaces, including street advertising and supermarkets, with the goal of generating strong impact and reinforcing the message that moments shared with family, friends, or partners are always better when accompanied by a Lamb Brand product.

Today, the brand had the opportunity to present this new dessert line at Gulfood in Dubai, receiving very positive reactions and feedback from attendees, as well as opening up international expansion and export opportunities to different markets around the world.