Café Martínez

It's always time for a good coffee

Talking about Café Martínez is talking about more than 2 years of experience in communication and creative campaigns in which I worked from art direction, strategy, planning, design and marketing, it is a brand dedicated to gastronomy and retail.

The story begins with the concept "We add color to the coffee", an idea that represents the values, vision and path of the brand, basically, a company that with this idea, transcended and positioned itself in the market, designing new strategies, creating new campaigns and developing new media to generate better results, this whole process led the brand and our creative team to win a Bronze Effie Awards in the retail category.

The first launch of the concept was a storytelling explaining every detail of the idea, a video made with illustrations that represents the colours and aesthetics of the coffee.

Capsules compatible with you

Getting closer, connecting, enjoying and feeling all the flavour of Café Martínez at home is the key idea for the launch of the new coffee capsules. The campaign focuses on connecting unique situations, where feeling all the flavour of coffee and its origins is the best experience to enjoy those common or special moments of each person.

For the brand, the main objective is to take each sip of coffee back to the place of origin where the bean is grown and taste the entire flavour experience without leaving home.

Membership card benefits

In keeping with the concept of "we add color to coffee" the brand decided to take the next step and develop a "Benefits Club" for all Café Martínez customers. For this project we had the opportunity to develop the naming, the brand identity, the points system, the project strategy and the initial design of the app.

We use the benefit level strategy, which means that for each purchase the customer makes, they earn points and move up a level. The levels are Green, Gold, and Black. The more purchases, the better discounts, prizes and benefits.