Supervielle Bank

The history

This campaign began when the Supervielle bank wanted to seek a transformation that would connect with all the people who have an account in the bank and those interested in acquiring its services, a transformation that would represent them with stability, security, modernity and kindness that we all look for when having an account in a banking identity.

Based on these characteristics, we developed an ingenious concept that would bring together the essence of a bank with what makes it possible for it to move the world, us Humans, therefore, Human Banking was born. An idea that defines Supervielle as a bank that has a heart for each of its users, that understands the situations that each person lives and that helps each one to improve their life day by day.

From my experience, it was an exciting and learning-filled campaign, where the entire creative team participated in a brand identity renewal that needed a modern, pleasant image and communication with a friendly-banking message.