Miele

The party

The Miele brand sent us a brief for a corporate event where its most loyal customers would attend and enjoy an excellent gastronomic experience and the best signature cocktails from the hands of the great Tato Giovannoni, one of the most renowned bartenders in Argentina.

Consequently, with the entire creative team we decided to develop an idea that went beyond what the client expected, an idea that would integrate its most important claim "Tested for the equivalent of 20 years of use". Through this powerful message, we designed together with the brand's engineering team a container that would represent this claim perfectly. This technological box would store a special and unique cocktail developed by Tato Giovannoni to be enjoyed 20 years later.

Miele Argentina's most important clients received the Miele Cocktail, a box specially created to last over time.