Portillo

Cabernet Sauvignon or Syrah?

I think it has happened to all of us at some point that we don't know what wine to bring to a family gathering, with friends or with our partner. We always have some "but" in mind before selecting a good wine for that special moment.

From that everyday situation the idea "A Wine Without Buts" was born. A concept that was developed in a local campaign in Argentina to promote the new Portillo labels, which have a special characteristic and that is that they tell you what food the wine best pairs with.

For this campaign a television commercial was filmed, several pieces were published in the streets and many bottles of wine were opened. Cheers!