Morfi Express
Better natural
Morfi Express is a company focused on nutrition for athletes, people who have a healthy lifestyle and exercise.
The story begins with a request from my friend Victor, he had the idea of making some natural juices with ingredients that would provide energy, help physical resistance and improve digestion. In this case, I received the brief from him and began to develop the names and labels of these drinks that seem almost like magic potions.
The names were a simple but direct creation, I mean, the name had to be as clear as possible. Why? Because people remember the name of a product that is not so long and difficult to remember, so that's how Verde (Green), Amarillo (Yellow) and Violeta (Violet) were born. Names that represent the color of the product, easy to order and remember.
The labels were designed to capture the attention of the target group, with an aesthetic focused on generating a visual appeal and modern image in the sports market.
With the design of the labels came the launch of the product, and what better way to do this than to design some creative pieces where apples, beets, passion fruit, oranges, lemons, carrots fly and we even see bees flying.
A classic but beautiful idea where we see the product accompanied by all its ingredients in a visual orchestra that is as explosive as it is healthy.
