Ala
A promotion that had an event full of fun and mud that developed into a campaign to offer Ala Antibacterial powder soap as the best option that removes all stains in every wash.
Manchados de diversión "Stained with fun" was born as a concept to invite everyone to enjoy life without having to worry about stains on clothes, an invitation to live intensely and discover that there is always a solution in every wash. So, to show that Ala Antibacterial is really effective, we decided together with the Unilever marketing team to join a unique event held in Argentina and in much of South America, called CARRERA SUCIA "Dirty Race".
The idea was to show that after running, jumping and getting dirty with mud, clothes would be super clean with Ala Antibacterial, an event that involved great challenges, obstacles with different complexities, a play area, washing and showers for all participants.
Run, ruun, ruuuuuuuuunnnn.... Get dirty!!
Next are some photos from the event, brand merchandise, people with mud-stained but happy faces, social media and the influencers who can't be missed.
