Magher

The challenge

Football doesn't belong to one gender. That was the starting point for "Nosotras También", a brand activation campaign built around the Qatar World Cup, designed to put women's skill at the center of the conversation.

As Senior Art Director, I co-developed the campaign concept and led the creative execution: art direction, visual identity of the campaign, talent selection, and on-set direction of the photo and video shoot.

The mechanic was simple and engaging: participants were invited to juggle a football in Magher stores, earning discounts based on their skill, 10 juggles for 10% off, up to 50 juggles for 50% off. The idea turned every store into an activation space, making the brand part of a cultural moment rather than just a sponsor of it.

The campaign ran across social media, in-store, and OOH placements near Magher locations, amplified by influencers. It exceeded expectations in engagement and store traffic, delivering real commercial results alongside a clear brand message.