Magher

The challenge

Sales action campaign linked to the Qatar World Cup, the creative strategy was to invite all women to participate in the "Nosotras también" challenge, a football contest developed to get discounts using ball skills. For each juggle with the ball, the participant won a discount at the corresponding value of juggles obtained.

The discounts started from 10 juggles "10% OFF" to 50 juggles "50% OFF", after the challenge was completed, the person obtained the discount and could buy any product in Magher stores.